Jackie Thompson
Content Manager

ezCater

Content Marketing Manager                                    

July 2022 – Present

​

• Strategize, write, edit, and produce B2B content — ranging from guides and reports to case studies and infographics — to support cross-channel marketing campaigns that target key customer personas, prospective restaurant partners, and media outlets

  • Collaborated with cross-functional stakeholders and served as the lead strategist and writer of ezCater’s Lunch Report, which drove the most media coverage of any report in 2024. Coverage highlights include Fortune, Axios, Newsweek, and the New York Post

• Conduct extensive keyword research using BrightEdge to optimize net-new blog posts and improve the performance of existing content

  • Updated and optimized 10 metro-specific blog posts in 2024, which increased traffic by 95% and generated nearly $100,000

• Collaborate with the demand generation team to strategize monthly webinars and create content for both organic campaigns and paid sponsorships

• Manage two content-creation agencies and oversee the production of 8+ net-new blog posts a month

• Write engaging customer and restaurant case studies that drive leads and help guide prospects through the sales funnel

• Raised the bar for ezCater’s content reporting efforts, allowing our team to effectively and accurately communicate performance

  • Partnered with the internal analytics team to build a Sigma dashboard that tracks content-specific leads through the sales funnel 

• Inspire, mentor, and develop our team’s content marketing interns

• Plan, monitor, and track content marketing deliverables using Monday.com 

 

Tango

Manager, Content Marketing                                    

March 2022 – Present

​

​Senior Content Marketer                                    

July 2021 – March 2022

​

​Marketing Specialist                                     

October 2020 – July 2021

​

• Strategized, wrote, edited, and produced B2B content — ranging from case studies and white papers to blog posts and social ads—to fuel awareness about Tango and drive leads

• Led Tango’s content marketing team, including the management of one direct report, a content marketing specialist

• Authored an RFP, created a scope of work, and oversaw our partner SEO agency 

• Strategized, planned, and produced Tango’s monthly webinars, working closely with executive leaders and strategic partners

• Created a content calendar using Monday.com to effectively plan, monitor, and track content efforts throughout the marketing team and greater organization

• Oversaw, wrote, and edited new web copy for Tango’s rebrand and website migration

  • Improved copy and SEO strategy resulted in four newly ranked keywords and 19 boosted rankings the first week of launch

• Strategized, wrote, and implemented Tango’s 2022 holiday campaign, which generated more than $500,000 in revenue

• Created a multi-channel social media plan to increase the company’s B2B following

  • Achieved an average monthly growth rate of 17% on LinkedIn in 2021

​

Trupanion

​Marketing Specialist, Content                                       

April 2019 – May 2020

​

• Developed B2B content that drove leads, fueled partnerships, and lead to veterinary hospitals downloading Trupanion’s proprietary software 

• Strategized messaging and wrote copy for Trupanion’s traditional media, which included posters, brochures, infographics, and signage that appeared in over 10,000 veterinary hospitals worldwide. 

• Worked closely with Trupanion’s Business Intelligence Department to create targeted geographical content, which included infographics and pet owner education materials 

• Strategized, wrote, and edited Your Guide to More Insured Pets, Trupanion’s top performing guide

  • Resulted in a 35% conversion rate from guide downloads to orders, exceeding the campaign goal by 250%

• Oversaw the department’s social media efforts, including content development and agency management

• Managed the department’s testimonial program, supporting multi-channel content throughout the company

​

Greenvelope

​Content Marketing Manager                                        

Nov. 2017 – April 2019

​

Content Marketing Associate                                       

Sept. 2016 – Nov. 2017

​

• Developed marketing content to promote Greenvelope’s digital stationery collections to both existing and new customers

• Implemented a successful SEO strategy that doubled Greenvelope's organic blog traffic in first year of management

• Conceptualized and created promotional content for existing Greenvelope partnership collections including the National Park Foundation and celebrity event planner, Colin Cowie

• Pitched local, regional, and national media to secure print and online coverage

  • Coverage highlights include BizBash, Wedding Lovely, Rock My Wedding, Puget Sound Business Journal, Seattle Refined

• Managed Stationers, the Greenvelope blog, which included researching trends, generating topics, and writing and editing posts

• Expanded digital reach by securing collaborations with prominent bloggers and event planners

• Contributed in writing and distributing marketing emails to over 500,000 Greenvelope customers using Mixpanel distribution software

 

 

MGM Resorts International

Public Relations Specialist                                            

July 2015 – Dec. 2015

​

Public Relations Coordinator                                       

July 2014 – July 2015

 

• Managed public relations efforts and outreach for food and beverage venues at MGM Resorts International with a specialized focus on ARIA, Mandalay Bay, Monte Carlo, The Mirage, and New York-New York

• Wrote, edited, and distributed press releases, media alerts, and newsbytes via Vocus distribution software

• Pitched local, regional, and national media to secure television, radio, print, and online coverage

  • Coverage highlights included USA Today, ELLE Wedding, VICE, Sky Sports, Los Angeles Times, Las Vegas-Review Journal, Las Vegas Sun

• Implemented strategic plans and organized media events with over 50 journalists in attendance for 12 restaurant openings in 2015

• Organized and managed food and beverage photo shoots, film shoots, and radio remotes

• Coordinated and oversaw executive interviews that included celebrity chefs and property sommeliers

​

​

University of Oregon,

Enrollment Management

​Strategic Communications Manager                               

Jan. 2013 – July 2014

​

• Developed communications to recruit, retain, and build relationships with current and new students

• Planned and managed enrollment advertisement campaigns for both print and digital media

• Coordinated UO presence in community and higher education events

• Supervised five student employees

• Managed social media accounts and developed content for the Admissions Department

• Doubled number of social media followers in first six months of management

• Drafted communications for Enrollment Management leadership and the UO President